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July 27, 2010
Kia Motors America (KMA) launches their first-ever “Who’s Next?” talent contest in search of the next big Internet star. Users will be invited to show “how they roll” through creative and appealing videos themed around the Kia Soul urban passenger vehicle and its popular tagline “a new way to roll.” The contest will run through the end of September with the top two finalists flown to Los Angeles for the announcement of the grand prize winner, who will receive a $10,000 prize.
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